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Love the TT, but TAKE ITT EASY - centenary TT road safety campaign launched 17 May 2007

The Department of Transport officially launched the Centenary TT road safety campaign at the Creg Ny Baa this morning (Thursday, May 17th).

The campaign features a series of Island residents who are all keen supporters of the TT and collectively illustrate the variety of road users during the TT Festival. The campaign headline, ‘Love the TT, Love life, Take ITT Easy’ presents a simple but positive message, and it is hoped that the different images will make a lasting impression on all resident and visiting motorists during TT fortnight.

Road Safety Manager Gordon Edwards explained,

‘The images sourced for this advertising campaign have been chosen to illustrate the diverse range of people who will be using the Island’s roads during TT week, from Island residents and visiting bikers. The campaign focuses on a positive message to all motorists on the Island this TT fortnight to enjoy the centenary festival but stay safe on the Islands roads. The number of visitors means increased traffic and potential hazards on the roads. With this in mind we are asking all motorists to take extra care this year – to quite simply, Take ITT Easy.’

The road safety campaign is a joint initiative with the Isle of Man Constabulary, and the second key strand to this year’s road safety message is the introduction of the one-way system over the Mountain Road from the Ramsey Hairpin to the Creg Ny Baa. A leaflet explaining the one-way system was distributed Island wide to residents last week and reminders will feature in the local press and radio in the run up to and during the TT Festival. Visitors will also be targeted via billboards on the course, radio advertisements and a general information leaflet that will be widely distributed by the Road Safety Team.

Mr Edwards continued,

‘The images sourced for this advertising campaign have been chosen to illustrate the diverse range of people who will be using the Island’s roads during TT week, from Island residents and visiting bikers. The campaign focuses on a positive message to all motorists on the Island this TT fortnight to enjoy the centenary festival but stay safe on the Islands roads. The number of visitors means increased traffic and potential hazards on the roads. With this in mind we are asking all motorists to take extra care this year – to quite simply, Take ITT Easy.’

The radio campaign will be broadcast on all local stations and the adverts cover all aspects of road safety. As well as the all important anti drink driving message, they remind residents to keep animals and domestic pets away from potentially dangerous situations on the roads, urge bikers to avoid stopping on bends, and advise all road users to look out for temporary speed limits in place for the entire TT fortnight.

Sergeant John Kinrade of the Roads Policing Unit said,

‘Although the centenary TT is a once in a lifetime event that is to be enjoyed by residents and visitors alike, the inevitable increase in traffic will potentially introduce additional dangers to all road users. In addition to the road safety messages already highlighted, our general information leaflet also makes it clear to visitors that we now have a reciprocal ban agreement in place. This means that individuals who are caught drinking and driving or speeding in the Isle of Man, and are disqualified from driving on the Isle of Man will also find themselves disqualified from driving in the UK. Following a driving conviction insurance costs rocket and the requirement to pass another driving test before a licence is restored may be imposed. To make sure everyone has an enjoyable Centenary TT you should leave your vehicle behind if you are planning to have an alcoholic drink, always adhere to the speed limits and above all, drive or ride safely during the TT Festival.’

The Isle of Man Road Safety Unit promotions vehicle will be touring the Island during the TT fortnight promoting the Take ITT Easy campaign at various events including the 1907 re-enactment in St Johns, the Ramsey Sprint and Peel Honda Day. Members of Road Safety Team will be inviting visitors to complete questionnaires to help them measure how effective their TT road safety campaign has been this year.

The Hon David Anderson Minister for the Department of Transport said,

‘As the Centenary TT fast approaches, our Department is well prepared to meet the challenges that lay ahead. Road Safety remains one of our top priorities, which is why we have pulled out all the stops with our campaign this year – using a variety of media to appeal to all road users. The Take ITT Easy message fully supports having fun during the TT Festival, but it also emphasises the need for caution and consideration for others on our roads. As we all know, the TT course is made up entirely of public roads and when they are open they will be exceptionally busy with vehicles going about their day to day business as well as the vast number of visitors we are expecting. We hope our campaign will encourage people to stay safe by being mindful of the extra traffic on the roads and allowing extra time to complete their journey.’

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