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Isle of Man Tourism launches autumn campaign 12 September 2005

    The Isle of Man Department of Tourism commences its autumn advertising campaign this week, spending in excess of £100,000.

    Advertorials are planned this weekend in Radio Times and the Mail on Sunday, along with other tactical national advertising and, for the first time, a web-based campaign seeking to attract new business to the Isle of Man throughout the growing autumn/winter marketplace.

    Tourism Minister David Cretney said: ‘Part of the Department’s response to enquiries will be a new autumn/winter information booklet which complements the main guide and website information to encourage people to visit.

    ‘We’re working in partnership with a number of hotels, carriers and tour operators to market the Island through the traditional shoulder periods, and it’s pleasing that during the first week of the campaign, the web-based marketing has already generated nearly 6,000 enquiries.’

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