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Tourism press coverage tops £481,000 9 December 2005

    The Isle of Man has gained plenty of TV and news coverage over the last 12 months.

    Facilitating TV and press trips is part of the Tourism PR strategy which encourages a large number of media visits to the Isle of Man every year with the aim of raising the Island’s profile as a holiday destination.

    The Island has received excellent UK news coverage this year with articles in newspapers and magazines such as Alan Whicker’s ‘A Man for all seasons’ in the Daily Mail, a double page spread in Take a Break magazine, Coast magazine and regional newspapers, the most recent of which being the Stoke on Trent Sentinel.

    The Department also played host to several TV crews including Japanese TV, who came over to explore the Island’s vintage railway system, BBC Top Gear, BBC Departure lounge with Vanessa Feltz, and the Hairy Bikers Cookbook show due to be broadcast in January 2006. The Island also received extensive TT coverage on BBC Grandstand as well as Sky TV broadcasts which featured the Bowls Festival, the Parish Walk, End to End Challenge and the European pool championships.

    Tourism Minister David Cretney explained: ‘My Department is now looking forward to 2006 and hopes to build on the good publicity we have received this year. It’s important that we raise the profile of the Island and last year we had 81 press visits alone, from both UK and international journalists, and the estimated advertising value of these visits was over £481,000.

    'Publicity for an article such as Alan Whicker’s in the Daily Mail, was worth £99,700 alone, and additional coverage for the Yorke Pink promotion earlier this year is estimated at £500,0000-£700,000 eav. This contributes to the Government aim of a positive national identity and we will continue to gain maximum publicity for the Isle of Man .’

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