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Department of Transport launches its Christmas 2006 Anti Drink Drive Campaign Competition 14 September 2006

The Department of Transport has announced its plans for this year’s Christmas Anti Drink Drive Campaign.

The 2006 Road Safety radio promotion will feature a local choir or soloist singing an adapted version of the Christmas Carol, ‘God Rest ye Merry Gentlemen’, which will be broadcast on all three local radio stations throughout the festive period.

Campaign planning has started especially early, with the launch of a competition to select the winning performer(s) who will sing this special carol, which will essentially be the radio advert to promote the anti drink driving message this Christmas.

The Road Safety Unit has contacted every secondary school on the Island to invite them to take part. Each school can submit up to 3 entries, typically consisting of one choir and two soloists. All competitors will be invited to sing 3 verses of the carol, using the words supplied. The school will be permitted to choose their preferred accompaniment. An independent panel of judges will select a winning soloist and a winning choir. They will also decide the overall winner who will be invited to the studio at Manx Radio to record the Christmas Road Safety radio commercial. The closing date for entries is the 14th October and the competition itself will take place on 14th November.

Gordon Edwards, Road Safety Manager at the Department of Transport comments,

“The core objective of the campaign is to increase public awareness about the potentially catastrophic end result of drink driving. Whilst the Island has a legal limit for the amount of alcohol permitted to be in a driver’s bloodstream, the Department’s position is clear with the firm advice not to drive if you have had a few drinks – it simply isn’t worth the risk.”

The Department is encouraging individuals to plan ahead to avoid the temptation of drinking and driving. They should make alternative arrangements for getting home such as a booking a taxi, taking a bus, organising a lift from a friend or just walk. They also need to remember:

  • One drink can adversely affect a motorist’s ability to judge speed and distance.
  • Be aware of the morning after effect - make alternative arrangements for driving.
  • It takes an average of one hour for each unit of alcohol consumed to be filtered out of the body.

Mr Edwards continues,

“It is hoped that this musical campaign, sung by the youth of today, will inspire all of the Island’s drivers to take on board the anti drink drive message and ultimately reduce the number of fatalities and or serious injuries caused by a bad decision to get behind the wheel after the Christmas office party or a boozy night out with friends.”

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