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Record amount of press coverage in 2006 13 December 2006

The Isle of Man has gained plenty of positive exposure over the last few months with a record amount of press coverage achieved in 2006.

A total of 184 media visits to the Isle of Man were assisted by the Department of Tourism and Leisure to visit the Isle of Man this year – including UK and foreign trips – press, TV and radio crews. Due to a steady stream of articles in national press and UK regional papers, the Island’s profile as a premier short-break destination is higher than ever across the water.

The Department’s Communications Department measures coverage in terms of equivalent advertising values. With assistance from its UK and Irish PR consultants, the Department achieved a value of £780,704 in the UK press in 2006, including coverage in many national newspapers and magazines. In addition, nearly £1 million worth of TV coverage was achieved in the UK alone. Television crews assisted by the Department included BBC1 Mighty Truck of Stuff, Channel 4’s A Place By the Sea, TimeTeam, Gordon Ramsey – The F Word, Britain’s Strongest Man, GMTV – LK Today, as well as holiday programmes; and the year has ended with Discovery Channel’s Massive Speed and Blue Peter on Ice special featuring the Gaiety Theatre screened this week. Foreign media also produced features about the Isle of Man, including articles in Japan, USA, France, The Netherlands, Sweden and Germany.

Director of Tourism Geoff Le Page explained: ‘The Island’s PR and advertising campaigns are working together to ensure that the right messages are being conveyed about us as a destination. We are grateful to our partners amongst the carriers, hotels and others in the industry who support our PR strategy and enable us to achieve much with limited resources.

‘We recognise that there are challenging times ahead, but we must remember that we have much to offer visitors who are searching for a short break somewhere different. We have one of the best heritage products in the British Isles, our own cuisine, stunning countryside and a lot more.’

Facilitating media visits is part of the Tourism PR strategy which encourages many media visits every year with the aim of raising the Island’s profile and awareness of the Isle of Man as a holiday destination. Many more press visits by UK and international journalists are planned for next year.

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