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DTL adds rich media content to web presence 2 July 2007

Rich media, including video and audio clips, an online video diary and interactive games are being used to create a more immersive and engaging experience for visitors to, the Isle of Man's Department of Tourism and Leisure's web site to promote the island as a tourist destination.

July is Coast Month on the web site, and this week will see the first of four video entries published as part of the Manx Whale and Dolphin Watch online diary, launched this spring. The video clip, which goes live on 6 July, features interviews with the Watch's John Galpin and his cetacean survey crew. They discuss the vast array of creatures they are tracking, including 15 individual Risso's, known as 'the prince of dolphins' because of the extreme rarity of this animal.

Industry studies show that the Internet is now the top source for people seeking information about holiday and tourist destinations, and so the department's web presence is becoming increasingly important as a key communications channel. The aim is to continue to develop the web site into a property that not only informs and educates, but also delivers a compelling online experience that showcases the island's best attributes. The alliance with the Manx Whale and Dolphin Watch is just one example of how the department is working to develop content that will engage people and help increase visitor numbers.

In addition, the department has recently added video clips featuring various Isle of Man highlights including towns and village focuses, TT footage and a preview of the a Christine Collister DVD. There are audio clips of Manx music from the Manx Heritage Foundation.

The web site's Fun Zone now offers interactive games that feature Peel Castle, the steam engines, the Wildlife Park and more, as a way to engage and amuse children while teaching a bit about the Island.

Following Coast Month on the web site, the Manx Whale and Dolphin Watch online diary will continue to be updated monthly with information on survey findings about the numbers of whale, dolphins and porpoises that can be seen off the island's coastline. Check out for frequent updates.

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