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Safer drivers look out for others 4 September 2007

The Department of Transport Road Safety Unit launched their new Safer Drivers Look out for others campaign this morning with the help of a short sighted car! The launch was held next to the Bottleneck car park at the entrance to Victoria Pier and certainly attracted some attention from passers-by.

The campaign has been designed to raise awareness that that over 10% of drivers do not have a good enough level of eyesight to be driving safely. Drivers will be encouraged to book an eye test. Blurred images of road signs and number plates have been used in the campaign and the question is asked ‘Is this a familiar sight when you’re behind the wheel?’

The campaign will include posters, newspaper and radio adverts as well as promotion by the Road Safety Unit at the Conister Motor Show at Nobles Park on the 8th and 9th September.

Road Safety Training Co-ordinator Andrea Georgeson said

‘It is very worrying to think that one in ten people on the road do not have a standard of eyesight that is good enough to be driving safely. This campaign has been designed to bring this fact to everyone’s attention and encourage all drivers young and old to book their free eye test. The campaign is aimed at all drivers; it is not just older people who are affected by poor eyesight.’

To support the campaign the children of the Isle of Man Children’s Centre have made a giant pair of glasses to fit a Mini which was kindly provided for the launch by Buchanan BMW. The Whitestone Garage and Buchanan BMW have also kindly provided cars which will be displayed at the Conister Motor Show fitted with these glasses.

Highways Member Tim Crookall said

‘This campaign is one of great importance and all drivers should take heed of the message. By simply having an eye test you could be making the Islands roads safer. We would like to thank the Isle of Man Children’s Centre for all their help making the glasses and Buchanan BMW for providing the mini for the launch this morning and the Whitestone Garage and BMW for providing cars for the Conister Motor Show.’

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