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Manx Branding Study. Who are we? 12 August 2010

A PhD student from the Isle of Man International Business School (IBS) is asking for public input in a survey about the values and beliefs that lie at the heart of the Island’s people. Ruth MacKell, 27, a former pupil of Ballerkermeen High School, is opening the survey to anyone aged 16 and over to ensure the research is both representative and valid.

Her empirical research, the first of its type in the world, aims to bridge the gap between perception and reality in branding nations and asks the central questions - who are we? What do we have to offer to the rest of the world? How can we communicate this?

Ruth Mackrell
‘People should complete this survey as it will be an important opportunity to express their views about the Isle of Man as it is today and what it may become in the future,’ she said.
Ms MacKrell, the first ever doctorate student at the IBS, will also be conducting interviews, arranging focus groups and taking random samples from the electoral role as part of the project.
The research will cover quality of life, social cohesion, government, economic development and perceptions from both on and off island.
‘Once completed, this extensive study will be of great value for both society and governance on the Island. The research is not market driven, neither hearsay, and therefore will be an honest portrayal of who and what we are. As all responses are anonymous and completing the survey will afford respondents with a rare opportunity to express their views of the Island without direct contact with MHKs or other Government representatives,’ she explained.

Participants should visit the Isle of Man International Business School website: or for an electronic copy of the survey. Alternatively, telephone 07624 407 344 or email

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