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New Brochures 27 October 2003

The Department of Tourism is hoping to entice old and new visitors to take a trip to the Isle of Man with the launch of the Isle of Man Guide 2004.

The first copies of the 104-page colour brochure have arrived on the Island and will start being mailed out from today (Monday).

Tourism Minister David Cretney said:

"Next year will be an exciting one for tourism and the Guide highlights new events such as the first Isle of Man Walking Festival and the 150th anniversary of the Laxey Wheel. We are working with Manx National Heritage and the Lonan and Laxey Heritage Trust to promote various events for the anniversary, and I'm delighted that the Isle of Man Steam Packet Company has sponsored 150 prizes to enable us to organise a Laxey Wheel treasure trail next season.

"The Guide is often the first printed information potential visitors receive so it's important we strike the right balance between heritage and activities, pictures and information. I think it conveys a true sense of the Isle of Man, and I'm optimistic it will continue to encourage people to visit."

Director of Tourism Geoff Le Page commented:

"The Department of Tourism reviewed all its marketing activity this year, and following that, the Guide has been revised. The editorial section has been re-designed and the accommodation advertisements feature more photographs than ever before. We have included Manx phrases on every editorial page, and I'd like to thank Phil Gawne MHK and Dr Brian Stowell for their assistance with that."

The Guide is the 10th produced for the Department by Lily Publications, of Ramsey. Editor Miles Cowsill added:

"This Guide follows the autumn guide in that it has a theme to the publication. The editorial and advertising sections have been radically improved so it's easier on the eye, easier to read, and most premises have taken the opportunity to include a photograph in the Guide. It's the same size as last year at 104 pages plus the gate-fold cover and map, which proved very popular."

New for 2004 is dividing the accommodation on offer into regional sections, with an editorial introduction. The cover features a stunning shot of Port St Mary harbour by Castletown-based photographer Foley Vereker. Most of the images are by Miles Cowsill, Michael Thompson and Vicki Harrop with several of the IoM Tourism Photo Competition 2003 winners also featured.

Visitors can obtain a free copy of the Isle of Man Guide 2004 by phoning 08457 686868 or emailing tourism@gov.im.

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