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Isle of Man TV Commercial 3 December 2003

The Department of Tourism and Leisure has commissioned its first television commercial for many years.

The advertisement lasting 60 seconds will be screened on satellite television for four weeks from December 26.

Tourism Minister David Cretney said,

"My Department is constantly striving to achieve the maximum publicity with a tight advertising budget. We know that television advertising has a very high impact and I'm pleased that it has been possible to support the production of a TV commercial this year. If the month-long campaign on satellite channels running through December and January proves successful for us, we hope to repeat its success in April 2004."

The advertisement has been produced for the Department, under the direction of the Department's advertising agency Senior King, who recently acquired The Agency in Douglas.

The advert contains a panoply of shots of people and places of the Island edited against a sound track of the Flitter Dance played by local folk band Mactullagh Vannin. Some images in the advertisement, including aerials and TT race footage, came from the Department's video archive supplied by Duke Video and Greenlight Television, of Douglas. The participants in the commercial are all Manx residents, going about their daily business, real Manx people - not actors. Throughout screening of the advertisement, viewers will be invited to press the red button on their TV control to receive information on how to obtain a free Isle of Man holiday guide 2004.

Director of Tourism Geoff Le Page said,

"The TV commercial will be seen on Sky channels such as UK Gold and Living. I'm optimistic that it will raise the Isle of Man's profile and I'm hoping to see a surge in enquiries for brochures."

The TV campaign will complement the Department's advertising activity which includes national newspaper, magazine and radio promotions.

The cost of producing the commercial and the initial satellite TV campaign represents an investment by the Department of around £100,000.

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