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Treasury Appoints Advisers 19 May 2004

The Isle of Man Government Treasury has appointed new communications advisers to handle its global public relations brief, as part of a worldwide communications campaign to promote the Isle of Man as a leading international centre for financial services and e-business. This follows a comprehensive review of its public relations requirements.

The brief covers both Financial Services and E-Business, key drivers in the forward development of the Isle of Man's economy. Weber Shandwick Worldwide has been retained to work for Isle of Man Finance, the Treasury's Financial Services Division, whilst Lansons Communications has been retained to support the Treasury's E-Business Division.

All parties will be working in close collaboration on an integrated programme, promoting the benefits to business and investors of using or locating in, the Isle of Man.

Weber Shandwick's London office will coordinate work across its global network of over 120 offices in 65 countries. It is intended to increase the Isle of Man's market visibility and sustain its reputation in the global arena, while promoting a greater level of understanding of the scope and capabilities of the Island's financial services among target audiences. A key focus will be to increase dialogue with national and international print and broadcast media, on issues outside of regulatory developments.

Lansons Communications will work with Tim Craine, Head of the Treasury E-Business Division, to communicate the Island's e-business capabilities and raise its profile as a centre for e-business, particularly with international corporate advisers and law firms. The aim is to attract new e-businesses to the Island and to showcase the Island's successful e-businesses to international media.

Isle of Man Treasury Minister Allan Bell MHK commented:

"The Isle of Man has been establishing excellent credentials in recent years as a secure and highly competitive centre for international business. The next three years are going to be extremely important for the economic development of the Island and it is imperative that we raise our game in promoting the Island's positive reputation around the world.

"We are delighted that Weber Shandwick, with its global reach, and Lansons, with its network of e-business contacts, will be working with us. Both presented innovative and comprehensive recommendations and fielded experienced teams to complement our resources. We are looking forward to progressing our global public relations programme with them."

Juliet Carey, Financial Services Director of Weber Shandwick Worldwide commented:

"The Isle of Man is well regarded as an international centre within the financial services sector and amongst those media who know it well. The challenge is to extend its reach to new media and markets and to increase understanding through a more targeted approach."

Tony Langham, Chief Executive of Lansons Communications commented:

"The Isle of Man has what many e-businesses are looking for : broadband coverage, IT-literate workforce, favourable tax regime - and it's a great place to raise a family. We are looking forward to working with Tim Craine, Head of the Treasury E-Business Division and his colleagues, to attract more businesses to the Island."

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