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Treasury Appoints Advisers 19 May 2004 The Isle of Man Government Treasury has appointed
new communications advisers to handle its global public relations brief, as part
of a worldwide communications campaign to promote the Isle of Man as a leading
international centre for financial services and e-business. This follows a
comprehensive review of its public relations requirements.
The brief covers both Financial Services and E-Business, key drivers in the
forward development of the Isle of Man's economy.
Weber Shandwick Worldwide has been retained to work for Isle of Man Finance, the
Treasury's Financial Services Division, whilst Lansons Communications has been
retained to support the Treasury's E-Business Division.
All parties will be working in close collaboration on an integrated programme,
promoting the benefits to business and investors of using or locating in, the
Isle of Man.
Weber Shandwick's London office will coordinate work across its global network
of over 120 offices in 65 countries. It is intended to increase the Isle of
Man's market visibility and sustain its reputation in the global arena, while
promoting a greater level of understanding of the scope and capabilities of the
Island's financial services among target audiences. A key focus will be to
increase dialogue with national and international print and broadcast media, on
issues outside of regulatory developments.
Lansons Communications will work with Tim Craine, Head of the Treasury
E-Business Division, to communicate the Island's e-business capabilities and
raise its profile as a centre for e-business, particularly with international
corporate advisers and law firms. The aim is to attract new e-businesses to the
Island and to showcase the Island's successful e-businesses to international
media.
Isle of Man Treasury Minister Allan Bell MHK commented:
"The Isle of Man has been establishing excellent credentials in recent years
as a secure and highly competitive centre for international business. The next
three years are going to be extremely important for the economic development of
the Island and it is imperative that we raise our game in promoting the Island's
positive reputation around the world.
"We are delighted that Weber Shandwick, with its global reach, and Lansons, with
its network of e-business contacts, will be working with us. Both presented
innovative and comprehensive recommendations and fielded experienced teams to
complement our resources. We are looking forward to progressing our global
public relations programme with them."
Juliet Carey, Financial Services Director of Weber Shandwick Worldwide commented:
"The Isle of Man is well regarded as an international centre within the
financial services sector and amongst those media who know it well. The
challenge is to extend its reach to new media and markets and to increase
understanding through a more targeted approach."
Tony Langham, Chief Executive of Lansons Communications commented:
"The Isle of Man has what many e-businesses are looking for : broadband
coverage, IT-literate workforce, favourable tax regime - and it's a great place
to raise a family. We are looking forward to working with Tim Craine, Head of
the Treasury E-Business Division and his colleagues, to attract more businesses
to the Island." More stories >>>
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