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Workshop on ‘Branding’ Manx Seafood 2 March 2007

The Department of Agriculture, Fisheries and Forestry, Sea Fisheries Division, has extended an invitation industry-wide to a ‘branding’ workshop to be held at the classroom in Knockaloe Farm at 19.00 on Wednesday 7th March.

Manx vessels tend to land their catches on a daily basis and the quality and freshness of locally landed and produced seafood is as high as is found anywhere. However, consumers are not always aware of this, a factor that is often the case with other Manx produce.

The event will comprise of a number of short presentations from various speakers, including Nathan de Rosarieux, Director of Seafood Cornwall, who will discuss the initiatives they have undertaken to boost sales and prices of Cornish fisheries landings, through a combination of quality improvement and assurance, customer awareness and creation of a recognisable Cornish seafood brand.

Crick Carleton, from fishery development specialists Nautilus Consultants, will also talk on the potential benefits to the Isle of Man of introducing quality assurance schemes, including the potential for Marine Stewardship Council approval for Manx fisheries.

A number of agricultural producers, who have already signed up to quality assurance certification have been invited, and it is hoped that their experiences will also feed into the discussions.

Minister for the Department, Phil Gawne, MHK says “Manx seafood often fails to gain the premium price it deserves. We hope that this workshop will prove to be the catalyst for the development of a quality assured Manx Seafood brand that will be of benefit to producers, processors and consumers. Similar moves are already underway in the Manx agriculture sector, and we hope that involvement of agricultural producers will be of benefit to all concerned.”

Newly appointed Member for Fisheries, Graham Cregeen, MHK said “This is a real opportunity for the local sea fishing industry to observe what can be achieved through practices which are becoming the norm in food production.”

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