Wednesday, October 18, 2017
You are here: Isle of Man > Isle of Man News
Isle of Man News
General News
Appointment of new Advertising & PR Accounts 10 March 2008

The Department of Tourism & Leisure has recently conducted a full review of its UK Advertising & PR accounts.

As a result of this pitch process the Department has re-appointed Smarter Communications to its UK advertising account and appointed the consumer division of Weber Shandwick for its PR account.

Both agencies showed a full understanding of the challenges facing the Isle of Man over the next 3 – 5 years. Both have produced a vision for the future based on the concept of Freedom to Flourish and campaigns that will reflect the quality lifestyle that is enjoyed by the Isle of Man and the growing use, by consumers, of digital technology.

The ad campaign is targeting approximately £10million of advertising benefit for the Island over the potential duration of the contract. The Department of Tourism and Leisure currently spends in excess of £1m per annum on advertising.

These new ideas will allow the Department to more closely focus on core market groups and by using digital technology to communicate more effectively and efficiently with potential visitors with higher disposable spend. In these days of high competition and choice it is vital that the Isle of Man stands out from the crowd and the appointment of these agencies will ensure that the Isle of Man is properly positioned to take advantage of the growing consumer trend of “Cultural Experience” when making a short-break holiday choice. The next few months will see a gradual introduction of these new ideas and themes with a full launch of the new digital and lifestyle campaign in October.

More stories >>>  

Related News Articles
Isle of Man seeks new Head of e-Gaming 21 February 2013
The Isle of Man Department of Economic Development is advertising for a new Head of e-Gaming to help promote and maintain the Island as a centre of excellence in the rapidly growing e-gaming sector. [More]
Isle of Man Department of Economic Development continues to reap awards 21 November 2012
The Department of Economic Development is proud to have scooped a double Award win at the 2012 prestigious Isle of Man Newspapers Awards for Excellence ceremony last Thursday evening. [More]
Advertising, Distribution and Promotion of Financial Products or Services Guidance 2 November 2012
The Commission has published a guidance note which reminds licenceholders how particular rules contained within the Financial Services Rule Book 2011 apply to the above topic, and also to illustrate the powers available to the Commission when it needs to enforce these rules. [More]
Take care – don’t fall for a cute scam 23 July 2012
Despite a recent warning from the Office it seems that consumers are still being caught by scammers advertising pets online. [More]
Updated guidance on the Unsolicited Communications Regulations issued 7 March 2012
If you are direct marketing, or advertising, by email, text or picture message (including video), telephone, fax, or by using an automated calling system, whether you are transmitting, or instigating the transmission of, such communications, the Unsolicited Communciations Regulations impose varying rules on you depending on the media used. [More]

Other Guides by Maxima Systems Ltd: Disney World