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TV Ad Campaign Schedule is Announced and ‘New Look’ www.visitisleofman.com Unveiled 3 October 2008

The Department of Tourism and Leisure is pleased to announce its TV ad campaign schedule for 2008/2009. A series of new 60 second and 30 second ads have been designed to drive consumers to www.visitisleofman.com as part of the new advertising campaign. Three different adverts featuring local residents Keirron Tastagh, the Anderson family and Keith Shawcross will run in rotation and be screened nationally on various television channels from Wednesday 8th October until March 2009.

The advertising schedule for the Border and Granada TV regions during the first week in October is as follows:

Border:

  • Wednesday 8th 1945 2320
  • Thursday 9th 2145
  • Friday 10th 2058 2145
  • Saturday 11th 1440 2955
  • Sunday 12th 2330 1555
  • Monday 13th 1858

Granada:

  • Wednesday 8th 1945 2320
  • Thursday 9th 2145
  • Friday 10th October 2145
  • Saturday 11th 2955
  • Sunday 12th 2330 1645 2430

This is a major boost for the Isle of Man tourism industry and the campaign, approved by the Council of Ministers at a cost of £1.1million, will encourage visitors to the Island as well as generating awareness of the Island generally. To coincide with the TV ad campaign the Department of Tourism and Leisure will also unveil its new style www.visitisleofman.com tourism website. The website offers a new look style and easy navigation and visitors to the site will be able to view the TV adverts on-line.

The website has been designed in keeping with the brand. The new layout has a greater focus on how to get here and where to stay and the key markets recently identified by the Department of Tourism and Leisure, namely Coast, Culture, Film, Motorsport, Nature and Railways.

Tourism and Leisure Minister Hon Martyn Quayle MHK said:

‘The new TV campaign and re-vamped website is a major boost for Isle of Man tourism and one of the biggest tourism campaigns to be announced. The website has now come to fruition after months of hard work and I am pleased with the new look of www.visitisleofman.com, especially the ease of navigation that it offers. We are aware of the requirements of the tourism industry in the Isle of Man along with the need for a new strategic approach for our Tourism brand. The TV campaign and new website are being supported by a similar campaign in national publications. The Department of Tourism and Leisure team have done a brilliant job and I also wish to place on record my thanks to everyone involved.’

He went on to say: ‘The aim of our new campaign is to show visitors the diversities of the Isle of Man, including the scenery, culture, activities and heritage. It will also generate a general awareness of the Island as a wonderful place to live and work.‘

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