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Autumn Tourist Brochure Released 28 August 2003 Autumn starts this weekend in the Isle of Man, at least in terms of marketing
the Island.
Following the success of the first Autumn Guide launched last year, the
Department of Tourism and Leisure has produced a new Autumn/Winter Guide which
will be mailed out from this weekend.
The Autumn/Winter marketing campaign goes into full swing with Classic FM
advertising planned and advertorials booked into UK and Irish national press,
plus internet promotion.
Geoff Le Page, Director of Tourism, said: 'We are very pleased to see a high
number of Isle of Man accommodation
providers taking advantage of this brochure
to promote themselves out of season, because one of the key strategies for the
industry is to develop business outside the summer months. Widening the
availability of accommodation
enables visitors to enjoy a range of activities
that the Island has to offer through autumn and winter, including golf, walking,
and eating and drinking, and that ties in with our marketing tag of 'get away
from it all relaxation'.'
Tourism Minister David Cretney added: 'We have published 30,000 copies of the
Autumn brochure and they will be mailed out in response to any requests
generated in the next wave of publicity. The Island has much to offer visitors
through autumn and winter and this campaign will highlight that.'
The advertising campaign runs from September until mid-October.
The 32-page Autumn/Winter Guide features new photography with an autumnal feel,
including a cover shot of the Tower of Refuge in
Douglas Bay at sunrise, plus images showing
snow-topped hills, autumnal glens and sunset over
Castletown golf course.
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