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Isle of Man TV Commercial 3 December 2003 The Department of Tourism and Leisure has commissioned its first television
commercial for many years.
The advertisement lasting 60 seconds will be screened on satellite television
for four weeks from December 26.
Tourism Minister David Cretney said,
"My Department is constantly striving to achieve the maximum publicity with a
tight advertising budget. We know that television advertising has a very high
impact and I'm pleased that it has been possible to support the production of a
TV commercial this year. If the month-long campaign on satellite channels
running through December and January proves successful for us, we hope to repeat
its success in April 2004."
The advertisement has been produced for the Department, under the direction of
the Department's advertising agency Senior King, who recently acquired The
Agency in Douglas.
The advert contains a panoply of shots of people and places of the Island edited
against a sound track of the Flitter Dance played by local folk band Mactullagh
Vannin. Some images in the advertisement, including aerials and TT race footage,
came from the Department's video archive supplied by Duke Video and Greenlight
Television, of Douglas. The participants in the
commercial are all Manx residents, going about their daily business, real Manx
people - not actors. Throughout screening of the advertisement, viewers will be
invited to press the red button on their TV control to receive information on
how to obtain a free Isle of Man holiday guide 2004.
Director of Tourism Geoff Le Page said,
"The TV commercial will be seen on Sky channels such as UK Gold and Living.
I'm optimistic that it will raise the Isle of Man's profile and I'm hoping to
see a surge in enquiries for brochures."
The TV campaign will complement the Department's advertising activity which
includes national newspaper, magazine and radio promotions.
The cost of producing the commercial and the initial satellite TV campaign
represents an investment by the Department of around £100,000. More stories >>>
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